My name is Michael Hoexter and I work in the marketing of energy efficient products and services and renewable energy in California. I’m a LEED-AP, have a background in psychology (Ph.D. from Michigan), software development and sales. My Green Thoughts blog and site, is a place to read about and discuss issues related to clean energy policy, the marketing and selling of greener products and services as well as the technical issues that impact the market. My commitment is to connect our language and actions to the scientific, technical, and economic realities of saving the climate that has been so good to us, while rebuilding our economy.
Due to the urgency of the climate crisis, I have been focusing mostly on a concept called the “electron economy” which I have renamed the “renewable electron economy”. The long series of posts that I have written on the renewable electron economy have started to yield a picture of what a clean energy economy might look like in the not too distant future.
I have seen both sides of environmental issues having been involved in conventional auto sales as well as in green activism. I bring a perspective to green markets that sees both the reasons why people don’t do “the right thing” as well as why they do. I will be blogging more about these issues in the months to come.
Post your ideas about these subjects on my blog or send me an email at michael dot terraverde AT gmail dot com!