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About Me

My name is Michael Hoexter and I work in the marketing of energy efficient products and services and renewable energy in California.   I’m a LEED-AP, have a background in psychology (Ph.D. from Michigan), software development and sales. My Green Thoughts blog and site, is a place to read about and discuss issues related to clean energy policy, the marketing and selling of greener products and services as well as the technical issues that impact the market.  My commitment is to connect our language and actions to the scientific, technical, and economic realities of saving the climate that has been so good to us, while rebuilding our economy.

Due to the urgency of the climate crisis, I have been focusing mostly on a concept called the “electron economy” which I have renamed the “renewable electron economy”. The long series of posts that I have written on the renewable electron economy have started to yield a picture of what a clean energy economy might look like in the not too distant future.

I have seen both sides of environmental issues having been involved in conventional auto sales as well as in green activism. I bring a perspective to green markets that sees both the reasons why people don’t do “the right thing” as well as why they do. I will be blogging more about these issues in the months to come.

Post your ideas about these subjects on my blog or send me an email at michael dot terraverde AT gmail dot com!



1. Elinor Averyt - November 25, 2006

Hello Michael!

Thanks for writing the article about eco-certification…….

I’ve started the process of developing one in one of our larger industries…

And I’m already feeling inclined to ask you to be on the Board if we made a strong connection!

Where are you located? (I’m in Santa Monica, CA)….. And if the idea interested you enough…..would be interested on being on the board of an upcoming new eco-certification program?


Elinor Averyt
Eco-Leaf Certification Services
ph. 310.773.1174

2. Shaan - November 14, 2007

Hello Michael-

I first came across your blog through your article on futurelab, and have spent the last hour reading several of your articles–very good stuff, and incredibly helpful. I can’t tell you how much time you have saved me in my own research endeavors, thankyou. I am a freelance writer and am doing a small piece (1000 words or so) for CMYK magazine in San Francisco. The magazine’s demographic is aspiring or newly established creatives in the design/advertising world. I am writing a piece on green advertising/marketing. The depth will be fairly shallow, more an introduction to the new marketplace, findamentals of green marketing, a brief history, trends, examples of good campaigns, etc.. I’d like to do a sidebar of Top Ten “best” or “hottest” green advertising firms to work for, and am researching ways to qualify these ten. Interested in your thoughts, and any help you might be able to offer. This is a great blog, keep up the good work.
Thanks for your time and I look forward to hearing back from you.
Shaan Kirpalani

3. Vincent Battaglia - February 29, 2008

Feed-in Tariffs: Getting off the Renewables Roller Coaster …thank you for that Mike. Your insight and cautious approach to finger pointing made that article a very good read and something that i have linked to multiple contacts of mine who need to understand the FIT struggle in this country/state of California. I am now very linked to your blog and your thoughts and i thank you again.


4. Julio Ayuso - June 4, 2009

I am oppening and Green Marketing Company in Puerto Rico and I would like to know more about Eco-Certification programs and others. In other words, I would like for my company to have a formal certification. Thanks in advance for your your help.

5. neal hacker - November 2, 2009

great blog mate! do you accept donations for your work?

6. Marina Berardi - December 3, 2009

I just discovered your blog today. I started to read and found very interesting, I will keep on reading.

7. TenagaSurya - August 1, 2010

OK. I’ll send an email about smallest pico hydro turbine efficiency.

8. TenagaSurya - August 3, 2010

Thanks for your attention.
I’ve sent my idea.
Looking forward to hear from you soon.

9. LakeShore Global LLC - September 22, 2010

Most impressed with your fine collection of research into what is an industry unfolding before our very eyes. I have played a limited role in this industry over the past 4 years, but is now beginning to take up more and more of my time and effort.

LakeShore is a verification body under the Center for Resource Solutions Green-e Program. We are working towards accreditation under the CARB program and always seeking out new avenues and partnerships. I look forward to reading more of your posts and hope to cross paths again soon.

Eric Arnold, Founder
LakeShore Global LLC

10. susanna dixon - November 25, 2011


I came across your website through google search and I am very much interested in advertising my text link in your site.

If you have any ad spaces available, let me know.

Eagerly awaiting for reply.

Susanna dixon.

11. Carlos Barrera - January 1, 2014

Technology Submission – Novel Rotary-Turbo-InFlow Tech – Featured Development

Atypical InFlow Thermodynamic
Technology Proposal Submission
Novel Fueled Motor Engine Type

*State of the art Innovative concept Top system Higher efficient percent.
Have similar system of the Aeolipile Heron Steam device from Alexandria 10-70 AD. -New Form-Function Motor-Engine Device. Next Step, Epic Design Change, Broken-Seal Revelation. -Desirable Power-Plant Innovation.

YouTube; * Atypical New • GEARTURBINE / Retrodynamic = DextroRPM VS LevoInFlow + Ying Yang Thrust Way Type – Non Waste Looses

-This innovative concept consists of hull and core where are held all 8 bteps of the work-flow which make the concept functional. The core has several gears and turbines which are responsible for these 8 steps (5 of them are dedicated to the turbo stages). The first step is fuel compression, followed by 2 cold turbo levels. The fourth step is where the fuel starts burning – combustion stage, which creates thrust for the next, 5th step – thrust step, which provides power to the planetary gears and turbines and moves the system. This step is followed by two hot turbo steps and the circle is enclosed by the final 8th step – bigger turbine. All this motion in a retrodynamic circumstance effect, wich is plus higher RPM speed of self reaction motion, because is like when something go to a something is coming. Its a Rotary-Turbo-InFlow Technique principle.

*8-X/Y Thermodynamic CYCLE – Way Steps:
1)1-Compression / bigger
2)2-Turbo 1 cold
3)2-Turbo 2 cold
4)2-Combustion – circular motion flames / opposites
5)2-Thrust – single turbo & planetary gears / ying yang
6)2-Turbo 2 hot
7)2-Turbo 1 hot
8)1-Turbine / bigger

-With Retrodynamic Dextrogiro vs Levogiro Phenomenon Effect. / Rotor-RPM VS InFlow / front to front; “Collision-Interaction Type” – inflow vs blades-gear-move. Technical unique dynamic innovative motion mode. [Retrodynamic Reaction = When the inflow have more velocity the rotor have more RPM Acceleration, with high (XY Position) Momentum] Which the internal flow (and rotor) duplicate its speed, when activated being in a rotor (and inflow) with [inverse] opposite Turns. A very strong Novel concept of torque power thrust.

-Non-waste parasitic looses system for cooling, lubrication & combustion.

-Shape-Mass + Rotary-Motion = Inertia-Dynamic / Form-Function Wide [Flat] Cylindrical shape + positive dynamic rotary mass = continue Inertia kinetic positive tendency motion. Like a Flywheel.

-Combustion 2Two continue circular [Rockets] flames. [ying yang] opposite to the other. – With 2TWO very long distance INFLOW [inside propulsion] CONDUITS. -4 TURBOS Rotary Total Thrust-Power Regeneration Power System. -Mechanical direct 2two [Small] Planetary Gears at polar position. -Like the Ying Yang Symbol/Concept. -Wide out the Rotor circumference were have much more lever [HIGH Torque] POWER THRUST. -Military benefits; No blade erosion by sand & very low heat target signature profile. -3 points of power thrust; 1-flow way, 2-gear, 3-turbine. *Patent; Dic. 1991 IMPI Mexico #197187 All Rights Reserved. Carlos Barrera.

12. Bill Knipscher - January 3, 2014

I read your Truthout article about degrowth/growth issues. A very light monorail “people mover” system (electrical and computer controlled) would take us very far towards a no-emission, low energy transportation solution for the future. Using widely spaced T towers (because it only moves 1-6 people in a car) and stationary cables for bi-directional transport which could be installed in current four-lane highway medians for a tiny fraction of the cost and carbon footprint of even maintaining such highways. 1-6 person cars could be added at “stations” as needed via a computer controlled “ingress lane”. No need for a train schedule, no waiting, no inconvenience to travelers, heated/cooled as needed (conservatively) and with a wonderful view. These cars could either draw power from the cable or have small motors and batteries themselves or a combination of both. As collisions would be eliminated by both the single path and direction of the cars and the on-board computer and sensor controls the cars could be very lightweight – just a plastic shell, seats. motor and cable wheels. Their movements would be controlled by on-board computers eliminating the cost and weight of an engineer. The highways below could be used for trucks and shipping and possibly even sold to them (and maintained by them so the sale price and current huge maintenance funds could go to the monorail) until such time as freight movement is economically feasible using renewable resources. Given the efficiency, total safety, convenience and wonderful views provided by said flexible system people would use it without hesitation. Speeds of 50-70 mph should be easy to attain and passengers could read, sleep, talk, play games, use electronic devices and even travel under the influence with no danger to themselves or others. It’s a system that is screaming to be built now starting with a test route to work out any unforeseen issues.

13. Carol - March 7, 2014

I hear “renewable energy”, all the time, and what gets me is, most of it is b.s. or it gets swept under the rug. It doesn’t even get to the trash can.
The other day, I was searching for a new subject for a paper I needed to write. There is some great things out there for green energy and renewable energy. But it seems that every time a great new solution comes to the public it is ignored or just looked over..
I was looking at the indiegogo fundraiser site, at all the diiferent subjects people were asking for financial support for.
This one enviroment category had a non motorized tool that anyone can use for all kinds of uses for their yards at home, dirt roads, and driveways. It was eco friendly, it allowed people to cut down the use of heavy diesel and gas burning equipment to maintain their property needs.
I think it would be a shame for all of us to stand on our soap boxes spewing out the daily spew and not contribute to this great opportunity. I get a monthly allowance that my parents give me for personal use each month. But, next month I will contribute $25 to this project these people want to build for us.
I believe it is a small amount for us to give for an attempt to improve the world. I would give more to this project but my allowance each month won’t allow me to do it.
Plus, I would really enjoy more projects with long-term benefits for renewable energy and eco friendly ways to live, ,
There is many people talking but few results, I believe we need to help with this so people will see we are more than the problem.
The description name is called the TPM because they are trying to keep it from being stolen..
If you are really serious about improving the eviroment, renewable energy, and eco friendly, this would be something to invest in.
Something with thirty years of R&D and use, needs to be given a real opportunity to be revealed and entered in to society.

Carol Joe Yates
Information Laboratory.
Eugene Oregon,

14. Doug Greer - November 19, 2014

FYI: Sam Seder interviewed Naomi Klein and asked her about your article on New Economic Perspectives: http://majority.fm/2014/11/19/naomi-klein-this-changes-everything/

15. The Case for Climate Mobilization? | The Climate Psychologist - March 24, 2015

[…] you to Michael Hoexter and Philip Sutton for invaluable […]

16. retrodynamic - April 8, 2015

·2-IMPLOTURBOCOMPRESSOR; One Moving Part System Excellence Design – The InFlow Interaction comes from Macro-Flow and goes to Micro-Flow by Implossion – Only One Compression Step; Inflow, Compression and outflow at one simple circular dynamic motion Concept.

*·“Excellence in Design” because is only one moving part. Only one unique compression step. Inflow and out flow at the same one system, This invention by its nature a logic and simple conception in the dynamics flow mechanics area. The invention is a wing made of one piece in a rotating motion, contained in a pair cavity system connected by implocavity, and interacting dynamically with a flow, that passes internally “Imploded” through its simple mechanism. This flow can be gas (air) or liquid (water). And have two different applications, in two different form-function; this one can be received (using the dynamic flow passage, as a receiver). Or it can be generated (with a power plant, generating a propulsion).

An example cut be, as a Bike needs a chain to work from motor to wheel. And for the Imploturbocompressor application, cut be as; in a circumstance at the engine, as an A-activate flow, and with a a tube flow conduit going to the wheel as a B-receiving-flow the work use.

To see a Imploturbocompressor animation, is posible on a simple way, just to check the Hurricane Satellite view, and is the same implo inflow way nature.

And when the flow that is received and that is intended to be used at best, must no necessarily by a exhausting or rejection gas, but must be a dynamic passing gas or liquid flow with the only intention to count it or to measure it. This could be possible at the passing and interacting period when it passes inside its simple mechanism. This can be in any point of the work flow trajectory.

In case the flow that is received is a water falling by gravity, and a dynamo is placed on the rotary bar, the Imploturbocompressor can profit an be obtained by generating? electricity such as obtained by the pelton well, like I say before. The “Imploturbocompressor”, is a good option to pump water, or a gas flow, and all kinds of pipes lines dynamic moves.

Or only receive the air-liquid flow, in order to measure its passage with a counter placed on the bar, because when this flow passes through the simple mechanism of a rotating wing made of only one piece it interacts within the implocavities system. And this flow can be air wind, with the difference of can have an horizontal work position, and that particle technical circumstances make an easy way for urban building work new use application, and have wind flow from all the sides 180 grades view. The aforementioned information about this invention refers to technical applications, such as a dynamic flow receiver. (whether being gas or liquid).

17. novelinflow - May 27, 2016

*State of the Art Novel Tech Featured Project Development / Satellite & Space Habitat Power Plant Generator Self-Feed Unit; H2O=>HHO=H2O=>HHO=>Etc…

*State of the Art, Novel Technology, Featured Project Development / Space, Satellite and Habitat, Power-Plant, Generator, Self-Feed Unit; H2O=>HHO=>H2O=>HHO=>Etc… *4 Systems All in One Unit, One By One, Plus Four-4 Projects added One to Other; *·1-Gearturbine, ·2-Imploturbocompressor, ·3-Dynamic Generator, ·4-Electrolysis System:

·1-GEARTURBINE; Rotary-Turbo-InFlow Tech,Have the similar basic system of the Aeolipilie Heron Steam Turbine device from Alexandria 10-70 AD * With Retrodynamic = DextroRPM VS LevoInFlow + Ying Yang Way Power Type – Non Waste Looses *8X/Y Thermodynamic CYCLE Way Steps. 4 Turbos, Higher efficient percent. No blade erosion by sand & very low heat target signature Pat:197187IMPI MX Dic1991 Atypical Motor Engine Type.

·2-IMPLOTURBOCOMPRESSOR; One Moving Part System Excellence Design – The InFlow Interaction comes from Macro-Flow and goes to Micro-Flow by Implossion – Only One Compression Step; Inflow, Compression and outflow at one simple circular dynamic motion / New Concept. To see a Imploturbocompressor animation, is possible on a simple way, just to check an Hurricane Satellite view, and is the same implo inflow way nature.

*Note;Plus-this-Two Projects to complete all the System Work/Self-Feed Unit Space Power-Plant-H2O=>HHO.
·3-Dynamic Generator/New Kind.
·4-Electrolysis System/BioDesign.

18. Rad - October 17, 2018

Hi Michael,

Can you please follow me briefly on twitter, so I can send you a DM? I have something of interest to report.

Rad …. @RadReduction

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